Vice President of Marketing and Public Relations Solutions at Attention Group
January 2000 - April 2011
At this marketing agency which specializes in demand generation, I design and implement revenue accelerating marketing, communications and public relations programs for clients in the technology, telecom, healthcare, financial, tourism and consumer electronics markets.
o Created Lowes and Bank of America's social media customer service programs to proactively position their brands online -- improving retention rates 5% and building loyal customers through proactive crisis communications management
o Positioned Patriot Scientific from a 16 year-old public technology company without profit into a $100 million IP revenue company through media relations, licensing and PR programs
o Architect of successful online marketing campaigns for MonsterMillions, WebMD and Dimension Films -- resulting in millions of dollars in revenue for clients
o Designed successful marketing strategies to launch Rent.com, and build its membership and traffic to become the top online apartment search portal Through my search engine marketing program, I reduced their Pay-Per Click advertising spend through organic search engine marketing, saving them more than $15 million, while increasing leads by 38%.
o Designed successful marketing strategies to launch Rent.com and later position it for multi-million acquisition by eBay, VistaScape to be acquired by Siemens, SPI Dynamics to be acquired by HP Software and Bacon's Media Internet subscription services by Cision
o Proven success delivering media coverage for dozens of clients -- moving them from anonymity to relevancy
B2B Marketing, Consumer Marketing, Marketing Communications, Public Relations, PR, Technology Marketing, PR, Media Relations, Marcom, Social marketing, Community Affairs, Issues Management/Crisis Communications, Product Marketing, PR Agency, public relations agency, B2C Marketing, Corporate Communications, Technology Marketing Healthcare Marketing, Internet Marketing, Public Affairs, Social Media
Group Marketing Communications Leader- North America at Sony/Ericsson
1997 - 1999
o I served as brand champion for North America and as primary architect to create, design, and oversee the Public Relations, Internet Marketing/e-commerce, Tradeshows, Corporate Communications, and Sponsorships programs to strategically support the company's sales goals
o Developed and led Marketing Communications Services team to increase brand visibility and affinity with both consumers and B2B customers.
o Planned and implemented efficient use within markets of an $80 million budget
o Created company's first national public relations campaign, resulting in more than $51 million in publicity and a 28% increase in brand awareness
o Created new channel marketing opportunities by developing successful Celine Dion Tour, James Bond, Nike U.S. Volleyball Championship, Ericsson Stadium, Lipton Tennis Tournament and NASCAR Bellsouth sponsorship and PR programs, -- raising brand awareness from 10% to over 50% in less than two years
o Led the transformation of marketing communications and PR programs in North America necessary to create a consistent brand for profitable growth and was influential working across global matrix organization to train and influence communications programs across regions.
o Led in the creation and execution of integrated marketing communications campaigns to improve relationships and increase market share with AT&T, Verizon, GTE, Alltel, Sprint and BellSouth helping to increase sales revenue by 32% while increasing margin
o Worked with global accessories team on ensuring regional needs are reflected in overall digital campaigns and designed Ericsson's first mobile accessories e-commerce Web site and e-mail marketing program, which dramatically increased sales from 17% to 28% -- resulting in more sales and greater margin than combined sales from Best Buy, Radio Shack and Circuit City
Consumer Marketing, Brand Management, Marketing Communications, Public Relations, PR, Telecommunications Marketing ,Tradeshow/Event Marketing
Marketing Director at Trion
1994 - 1996
oo Managed the marketing communications including public relations, collateral production, advertising campaigns, sales promotions, merchandising and in-store marketing programs for both B2B and B2C customers in three global divisions; residential, commercial and industrial
o Revived stagnant, 50-year old, indoor air quality technology consumer electronic manufacturer brand by increasing trade awareness and publicizing product launches
o Supervised Marketing Communications Services team and outside creative agencies to increase brand visibility, customer affinity and market share, to develop advertising campaigns, public relations programs, customer relations initiatives & "go to" market communication strategies.
o Created company's first investment relations program for its' NASDAQ stock, which helped to increase stock value by 22%, leading to acquisition by Fedders
B2B Marketing, B2C Marketing, Brand Management, Channel Marketing, Corporate Communications, Direct Marketing, Healthcare PR, Investor Relations, Marketing, Marketing Communications, Media Relations, Public Relations, PR, Sales Lead Management, Technology Marketing, Tradeshow/Event Marketing
AVP Public and Media Relations at Equifax
January 2011
Lead media relations for Equifax's Corporate Communications, design and implement proactive public relations programs for multiple business divisions including Credit, Technology, Financial Services, International/Emerging Markets and Consumer units in 17 countries. Designated corporate spokesperson for $3 billion company
Publicity programs garnered top-tier media outlets including Bloomberg, Dow Jones, Wall Street Journal, U.S. News and World Report and major metropolitan media outlets including New York Times and Washington Post, resulting in $7.2 million in total equivalent advertising value and more than 1.6M impressions surpassing larger competitors and more than doubling the exposure company has earned throughout the U.S.
Established company in new vertical mortgage, automotive, government, technology, telecommunications and healthcare markets, earning original story placement beyond press release coverage.
Managed crisis and issue management; created and directed Social Media strategy; originated external communications plans and partnered with marketing communications on product communications launches .globally.
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